“We are not in the coffee business serving people, but in the people business serving coffee“
Howard Schultz, Founder & CEO of Starbucks
As a lawyer or a law firm – what are you in the business of? Is it providing legal services?
Or are you in fact in the business of securing someone’s future? Safeguarding a person’s legacy? Being someone’s trusted legal cheerleader? Protecting a person’s unique business idea and helping them jump-start their business?
Which message do you think would resonate more with clients and potential clients? Which message is more likely to communicate and create trust, loyalty and establish a personal connection with clients?
I work with lawyers and law firms that are in the “human enrichment business”, who seek to redefine the legal profession and to create environments where clients thrive and as a result where they and their firms thrive.
So what are you in the business of? Unsure? Contact me and let’s start a conversation and help you and your clients thrive and move beyond your potential.